Selling globally on Amazon is one of the greatest opportunities for both small and large entrepreneurs who want to introduce and expand their brands across the world in today’s borderless e-commerce environment. As is well known, Amazon is currently the largest online shopping platform in the world, with millions of active users. Therefore, a brand can reach customers not only in Turkey but also across many countries — from Europe to America, from Asia to Canada.
In this article, we will explain step by step what Amazon Global Selling is, how to get started, and how to choose the right products for international markets.
What Is Amazon Global Selling?
Amazon Global Selling is a system that allows manufacturers and sellers to list and sell their products in different Amazon marketplaces worldwide. Through this system, many entrepreneurs in Turkey can list their products not only on Amazon Turkey but also on other Amazon platforms around the globe.
The main goal of Amazon Global Selling is to make it easier for brands and sellers to conduct international trade. It simplifies logistics, customer service, and payment processes, allowing even small businesses to compete in the global marketplace.
In short, Amazon Global Selling is a bridge that connects you to millions of potential customers around the world.
Preparation and Account Setup for International Sales
To sell internationally on Amazon, a proper preparation process is required. The first step is to create an Amazon Seller Account, and it’s crucial to select the correct region based on your target market.
For example, if you want to sell in Europe, you should open an Amazon Europe account; if you plan to sell in the United States, you should open an Amazon U.S. account.
When creating your account, Amazon will ask for official documentation such as identification, tax number, bank account, and business details. Since Amazon places great emphasis on security, an approval process is required before your account becomes active.
Once your account is set up, your company must be ready for international trade. Product labels, descriptions, and pricing should be tailored to suit the target market.
Product Selection and Listing in International Sales
The foundation of success in Amazon Global Selling lies in selecting the right products. The products you choose must be in demand in international markets. Therefore, you should conduct thorough market research on Amazon to identify high-potential products.
After selecting your products, the next step is listing. Product titles, descriptions, and images must be optimized according to the language and shopping habits of the target country. To earn customer trust, your descriptions should be clear, accurate, and informative.
Shipping and Logistics
The logistics process is one of the most critical steps in global sales. Amazon offers two main fulfillment models for sellers:
FBM (Fulfilled by Merchant): In this model, all logistics processes — storage, packaging, and shipping — are managed by the seller.
FBA (Fulfilled by Amazon): In this model, Amazon handles the entire logistics process. You send your products to Amazon’s warehouses, and when an order is placed, Amazon delivers the product directly to the customer.
The FBA model saves time and is preferred by many sellers for its efficiency and reliability.
International Payments and Taxation
One of the most common concerns for businesses selling abroad is payments and taxation. Amazon is one of the most secure platforms in the world when it comes to payment processing. The revenue generated from your sales is safely transferred to your account at regular intervals determined by Amazon.
As for taxation, since every country has its own regulations, consulting a professional financial advisor is the best approach to ensure compliance.
Advantages of Selling Internationally on Amazon
Selling on Amazon offers numerous advantages. The most significant one is access to a vast global customer base. In addition, Amazon’s strong infrastructure minimizes challenges related to logistics, payments, and customer service.
Thanks to Amazon’s system, small and medium-sized enterprises can expand their brands into global markets in a short time.
Achieve Global Selling Success with E-Com Group
At E-Com Group, we provide professional support to businesses aiming to sell globally on Amazon. Every company’s goal is to position its products in the right market with the right strategy — and that’s exactly where we come in.
We stand by your side in every step of your Amazon journey — from account setup, product listing, and market research to advertising management and post-sales support.
If you want to start your Amazon global selling journey with confidence, contact E-Com Group today and secure your place in the global marketplace.
