{"id":3185,"date":"2025-12-15T11:46:14","date_gmt":"2025-12-15T08:46:14","guid":{"rendered":"https:\/\/e-comgroup.com\/tr\/?p=3185"},"modified":"2025-12-23T15:16:18","modified_gmt":"2025-12-23T12:16:18","slug":"amazon-brand-registry-faydalari-avantajlari","status":"publish","type":"post","link":"https:\/\/e-comgroup.com\/tr\/amazon-brand-registry-faydalari-avantajlari\/","title":{"rendered":"Amazon Brand Registry Nedir? Amazon Marka Kayd\u0131 Sat\u0131c\u0131lara Nas\u0131l Fayda Sa\u011flar"},"content":{"rendered":"

Amazon Brand Registry, Amazon taraf\u0131ndan sunulan ve markan\u0131z\u0131 resmile\u015ftiren \u00f6zel bir programd\u0131r. Ayr\u0131ca, kay\u0131tl\u0131 olmayan markalara g\u00f6re size avantajlar sa\u011flar. <\/span>Amazon\u2019un tan\u0131m\u0131 \u015fu \u015fekilde: <\/span>\u201cAmazon Marka Kayd\u0131, Amazon ma\u011fazas\u0131nda sat\u0131\u015f yap\u0131p yapmad\u0131\u011f\u0131n\u0131za bak\u0131lmaks\u0131z\u0131n, fikri m\u00fclkiyetinizi (Intellectual Property) koruman\u0131za yard\u0131mc\u0131 olan \u00fccretsiz bir programd\u0131r.\u201d Program, \u00fcr\u00fcn listelemelerinin do\u011frulu\u011funu y\u00f6netmenize yard\u0131mc\u0131 olur. Ayr\u0131ca i\u015finizi b\u00fcy\u00fctmenize destek olur.<\/span><\/p>\n

E-com Group<\/a> olarak Brand Registry konusunda profesyonel ekibimiz ile destek sunuyoruz. Amazon Marka Kayd\u0131<\/a> konusunda daha \u00f6nce bir yaz\u0131 haz\u0131rlam\u0131\u015ft\u0131k. Bu kapsaml\u0131 yaz\u0131dan \u00f6nce onu okuman\u0131z\u0131 tavsiye ederiz.<\/p>\n

Amazon’a Markan\u0131z\u0131 Kaydetmek i\u00e7in Tescilli Bir Markaya (Trademark) \u0130htiya\u00e7 Var M\u0131?<\/b><\/h3>\n

Marka Kay\u0131t program\u0131, ba\u015fvuruda bulunabilmek i\u00e7in \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn tescilli bir ticari markaya sahip olmas\u0131n\u0131 gerektiriyor. Amazon bir\u00e7ok \u00fclkenin patent ofisine kay\u0131tl\u0131 markalar\u0131 kabul etmekte olup T\u00fcrk Patent Ofisi de kabul edilenler aras\u0131ndad\u0131r.<\/span><\/p>\n

Amazon Marka Kayd\u0131 Yapman\u0131n Sat\u0131c\u0131ya Faydalar\u0131<\/b><\/h3>\n

Amazon\u2019a markan\u0131z\u0131 kaydettikten sonra panel i\u00e7erisinde bu faydalar\u0131 g\u00f6rebilirsiniz. Burada Amazon Brand Registry yapman\u0131n g\u00fcncel b\u00fct\u00fcn faydalar\u0131na de\u011finmeye \u00e7al\u0131\u015faca\u011f\u0131z.<\/span><\/p>\n

1- Amazon’da Markan\u0131n Korunmas\u0131<\/b><\/h4>\n

Mevcut bir markan\u0131z varsa en son isteyece\u011finiz \u015fey ba\u015fkas\u0131n\u0131n sizin \u00fcr\u00fcnlerinizle ve markan\u0131zla u\u011fra\u015fmas\u0131d\u0131r. <\/span>Neyse ki Amazon Brand Registry bu konuda en iyi \u00e7\u00f6z\u00fcm olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Amazon’da fikri m\u00fclkiyetinizi ve i\u00e7eri\u011finizi koruyabilirsiniz. Bu, size yard\u0131mc\u0131 olmak i\u00e7in haz\u0131r bekleyen \u00f6zel bir ekip sayesinde m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n

– \u00dcr\u00fcn incelemelerinin manip\u00fclasyonu ve m\u00fc\u015fterilerden gelen \u201ca\u00e7\u0131klamaya uymuyor\u201d \u015fikayetleri de dahil olmak \u00fczere, pazardaki t\u00fcm ihlalleri bildirmek<\/span><\/p>\n

– Fikri m\u00fclkiyet hakk\u0131n\u0131n ihlali s\u00f6z konusu oldu\u011funda bildirmek<\/span><\/p>\n

– Listelerdeki ya da sat\u0131c\u0131 panelindeki teknik sorunlar\u0131 bildirmek <\/span>gibi konularda destek alabilirsiniz.<\/span><\/p>\n

2- Brand Registry ile A+ Content Eri\u015fimi (Enhanced Brand Content)<\/b><\/h4>\n

Amazon Marka Kayd\u0131’n\u0131n en iyi \u00f6zelliklerinden biri, \u201cA+ \u0130\u00e7erik Y\u00f6neticisi\u201ddir (eski ad\u0131yla Geli\u015ftirilmi\u015f Marka \u0130\u00e7eri\u011fi). A+ \u0130\u00e7erik Y\u00f6neticisi’ne, Sat\u0131c\u0131 Paneli\u2019ndeki Advertising sekmesinden ula\u015fabilirsiniz. <\/span>Marka i\u00e7eri\u011finizi geli\u015ftirmek, standart d\u00fcz metin \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131n \u00f6tesinde, \u00fcr\u00fcn listelerinize daha fazla metin, resim, infografik ve benzersiz mod\u00fcller eklemenizi sa\u011flar. <\/span>Sonu\u00e7 olarak, listenize \u00e7ok daha profesyonel bir g\u00f6r\u00fcn\u00fcm kazand\u0131r\u0131r.<\/span><\/p>\n

<\/span>3- Marka Kayd\u0131 ve M\u00fc\u015fteri Etkile\u015fimi<\/b><\/h4>\n

Marka tescili, sizi di\u011ferlerinden ay\u0131ran \u00f6zelliklere eri\u015fim imkan\u0131 da sa\u011flar.<\/span><\/p>\n

Ma\u011faza vitrinleri (Brand Store), markan\u0131za an\u0131nda de\u011fer katar ve i\u015fletmenizin g\u00fcvenirli\u011fini art\u0131r\u0131r. Ma\u011fazalar, normal bir e-ticaret web sitesine benzer. Genellikle bir veya daha fazla sayfadan olu\u015fur. Her sayfa, bir dizi i\u00e7erik kutucu\u011fu ile \u00e7evrili bir \u00fcst bilgi ve alt bilgiden olu\u015fur.<\/span><\/p>\n

”Storefront”un en b\u00fcy\u00fck avantaj\u0131, rakip \u00fcr\u00fcnlerin m\u00fc\u015fterinin dikkatini da\u011f\u0131tmamas\u0131d\u0131r. Ma\u011faza olu\u015fturmaya karar verdi\u011finizde, sunulan \u015fablonlardan birini se&ccedil;ebilirsiniz. Alternatif olarak s\u0131f\u0131rdan bir storefront olu\u015fturabilirsiniz. \u015eablon kullanmay\u0131 tercih ederseniz, ma\u011fazan\u0131z\u0131 olu\u015fturmaya ba\u015flamak i\u00e7in uygun bilgileri girmeniz gereklidir. Ayr\u0131ca, gerekli medyay\u0131 da girmelisiniz.<\/span><\/p>\n

Ma\u011fazan\u0131z\u0131 olu\u015ftururken hem masa\u00fcst\u00fc hem de mobil g\u00f6r\u00fcn\u00fcm\u00fc kullan\u0131c\u0131n\u0131n g\u00f6z\u00fcnden ayarlaman\u0131z kullan\u0131c\u0131 deneyimini iyile\u015ftirecek ve ma\u011fazan\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131racakt\u0131r.<\/span><\/p>\n

4- Amazon Brand Registry ve Sponsored Brand Ads (Sponsorlu Marka Reklamlar\u0131)<\/b><\/h4>\n

Sponsored Brands, m\u00fc\u015fterilerle etkile\u015fim kurman\u0131n ba\u015fka bir yoludur ve Amazon arama sonu\u00e7lar\u0131n\u0131zda sayfan\u0131n \u00fcst k\u0131sm\u0131nda g\u00f6r\u00fcnen ba\u015fl\u0131k reklamlar\u0131d\u0131r.<\/span><\/p>\n

Sponsored Brands reklamlar\u0131n\u0131, al\u0131\u015fveri\u015f yapanlar\u0131n markan\u0131z\u0131 istedi\u011finiz \u015fekilde g\u00f6rmelerini sa\u011flamak i\u00e7in kullanabilirsiniz. Bu \u015fekilde, \u00f6zel mesajlar kullanarak markan\u0131z\u0131n ke\u015ffedilmesini te\u015fvik edebilirsiniz.<\/span><\/p>\n

\"Sponsored
Sponsored Brands Ana Sayfada Nas\u0131l G\u00f6r\u00fcn\u00fcr<\/figcaption><\/figure>\n

M\u00fc\u015fteriler marka ad\u0131n\u0131z\u0131 veya logonuzu t\u0131klad\u0131klar\u0131nda, hemen ma\u011fazan\u0131za y\u00f6nlendirilirler. Alternatif olarak, \u00fcr\u00fcn\u00fcn\u00fcze t\u0131klad\u0131klar\u0131nda, do\u011frudan \u00fcr\u00fcn sayfan\u0131za y\u00f6nlendirilirler.<\/span><\/p>\n

Normal reklamlarda oldu\u011fu gibi, m\u00fc\u015fterilerin reklamlar\u0131n\u0131za her bir t\u0131klamas\u0131 size bir reklam maliyeti olu\u015fturacakt\u0131r.<\/span><\/p>\n

5- Marka Kayd\u0131 ve Brand Analytics\u00a0<\/b><\/h4>\n

M\u00fc\u015fteri kitlenizin \u00f6zelliklerini anlamak, kullanabilece\u011finiz ara\u00e7 ve hizmetlerin her birini kullan\u0131p kullanmayaca\u011f\u0131n\u0131z\u0131 belirler. Ayr\u0131ca, nas\u0131l kullanaca\u011f\u0131n\u0131z konusunda kararlar\u0131n\u0131z\u0131 y\u00f6nlendirecektir.<\/span><\/p>\n

Brand Analytics (Marka Analizi): Operasyonlar\u0131 iyile\u015ftirmenize yard\u0131mc\u0131 olmak i\u00e7in m\u00fc\u015fteri arama ve sat\u0131n alma davran\u0131\u015f verilerini toplar.<\/span><\/p>\n

Burada a\u015fa\u011f\u0131dakiler dahil olmak \u00fczere \u00e7ok say\u0131da bilgi bulunmaktad\u0131r:<\/span><\/p>\n

-Search Query Performance (Arama Sorgusu Performans\u0131) – SQP: <\/b>M\u00fc\u015fterilerin arama davran\u0131\u015flar\u0131na dayal\u0131 olarak markan\u0131z\u0131n arama teriminin performans\u0131n\u0131 g\u00f6sterir. \u00d6rne\u011fin, arama sorgusu hacmi, marka pay\u0131, t\u0131klama oran\u0131 gibi metrikleri g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Ayr\u0131ca sepet ekleme oran\u0131 ve sat\u0131n alma oran\u0131 da dahil edilmi\u015ftir.<\/span><\/p>\n

-Market Basket Analysis (Pazar Sepet Analizi): <\/b>Bu \u00e7ok de\u011ferli bilgi, m\u00fc\u015fterilerinizin hangi \u00fcr\u00fcnleri birlikte sat\u0131n ald\u0131\u011f\u0131n\u0131 g\u00f6sterir. Ayr\u0131ca, bu ara\u00e7la \u00e7apraz sat\u0131\u015f ve paket sat\u0131\u015f f\u0131rsatlar\u0131n\u0131, hatta satabilece\u011finiz yeni \u00fcr\u00fcnleri ke\u015ffedebilirsiniz.<\/span><\/p>\n

-Repeat Purchase Behavior (Tekrar Sat\u0131n Alma Davran\u0131\u015f\u0131):<\/b> Bu bilgileri Amazon PPC<\/a> kampanyalar\u0131n\u0131z\u0131 daha iyi planlamak ve de\u011ferlendirmek i\u00e7in kullanabilirsiniz. B\u00f6ylece, tekrar sat\u0131n al\u0131mlar\u0131 art\u0131rabilirsiniz.<\/span><\/p>\n

-Search Catalog Performance (Arama Katalog Performans\u0131):<\/b> M\u00fc\u015fterilerin Amazon’daki al\u0131\u015fveri\u015f yolculu\u011fu boyunca markan\u0131zla nas\u0131l etkile\u015fim kurdu\u011funu g\u00f6r\u00fcn. Ve g\u00f6sterimler, t\u0131klamalar, sepete eklemeler gibi \u00f6nemli metriklere eri\u015febilirsiniz. Ayr\u0131ca PPC kampanyalar\u0131n\u0131z\u0131 daha iyi analiz edebilirsiniz. Sat\u0131n al\u0131mlar da takip edilmelidir.<\/span><\/p>\n

-Demographics (Demografik Bilgiler): <\/b>Bu b\u00f6l\u00fcmde, grafikler ya\u015f, hane geliri, e\u011fitim d\u00fczeyi, cinsiyet ve medeni durum gibi m\u00fc\u015fteri \u00f6zelliklerini g\u00f6sterir. Ayr\u0131ca raporlama aral\u0131\u011f\u0131 tarihlerini se\u00e7ebilir ve CSV format\u0131nda d\u0131\u015fa aktarabilirsiniz.<\/span><\/p>\n

6- Amazon Brand Registry ve Vine Program\u0131 (\u00dcr\u00fcn Lansman\u0131)<\/b><\/h4>\n

Amazon Vine, \u00fcr\u00fcnlerine g\u00fcvenen markalar\u0131n \u00fcr\u00fcnlerini \u00fccretsiz olarak Amazon\u2019un se\u00e7ti\u011fi g\u00fcvenilir yorumculara (Vine Voice) g\u00f6ndermesine olanak tan\u0131r. Bu ki\u015filerin \u00fcr\u00fcn hakk\u0131nda inceleme yapmas\u0131 da bu program\u0131n par\u00e7as\u0131d\u0131r.<\/span><\/p>\n

Ama\u00e7, yeni veya az yoruma sahip \u00fcr\u00fcnlerin g\u00fcvenilir ve detayl\u0131 inceleme almas\u0131n\u0131 sa\u011flamakt\u0131r.<\/span><\/p>\n

7- Brand Tailored Promotions<\/b><\/h4>\n

Bu \u00f6zellik, marka sahiplerine belirli m\u00fc\u015fteri segmentlerine \u00f6zel indirim kampanyalar\u0131 sunma imk\u00e2n\u0131 verir. \u00d6rne\u011fin \u201csepeti terk eden m\u00fc\u015fterilere %10 indirim\u201d ya da \u201cmarkay\u0131 yeni g\u00f6ren m\u00fc\u015fterilere %15 indirim\u201d gibi.<\/span><\/p>\n

8- Subscribe and Save (Abone Ol & Tasarruf Et)<\/b><\/h4>\n

Bu program, m\u00fc\u015fterilerin belirli \u00fcr\u00fcnleri (\u00f6rne\u011fin \u015fampuan, kahve, vitamin) otomatik periyotlarla teslim almas\u0131na olanak tan\u0131r. \u00d6rne\u011fin her 1, 2 veya 3 ayda bir teslim alabilirler. M\u00fc\u015fteriler abonelikle sat\u0131n alarak <\/span>%5\u201315 aras\u0131 indirim<\/b> kazan\u0131r. \u00d6zellikle h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri i\u00e7in tavsiye edilmektedir.<\/span><\/p>\n

9-Virtual Bundles (Sanal Paketler)<\/b><\/h4>\n

Fiziksel olarak tek bir paket olu\u015fturmadan, ayn\u0131 markaya ait \u00fcr\u00fcnleri tek \u00fcr\u00fcn gibi listeleme imk\u00e2n\u0131 verir. \u00d6rne\u011fin \u201cSa\u00e7 \u015eampuan\u0131 + Sa\u00e7 Kremi\u201d seti olu\u015fturulabilir. Stoklar ayr\u0131 ayr\u0131 y\u00f6netilir. Sistem, her iki \u00fcr\u00fcn\u00fcn sto\u011funu takip eder. Her iki \u00fcr\u00fcn de Amazon FBA<\/a> depolar\u0131nda olmal\u0131d\u0131r. Amazon FBA s\u00fcreci hakk\u0131nda bilgi almak i\u00e7in ilgili blog yaz\u0131m\u0131z\u0131 okuyabilirsiniz.<\/span><\/p>\n

10-Manage Your Experiments (A\/B Testleri)<\/b><\/h4>\n

Bu ara\u00e7 sat\u0131c\u0131lara A\/B testi yapma imkan\u0131 verir. \u00d6rne\u011fin \u0130ki farkl\u0131 ba\u015fl\u0131k, g\u00f6rsel veya A+ Content versiyonu olu\u015fturup test edilebilir. Amazon, belirli bir s\u00fcre boyunca kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7er ve hangi versiyonun daha iyi performans g\u00f6sterdi\u011fini raporlar ve buna g\u00f6re karar verebilirsiniz.<\/span><\/p>\n

11-Amazon Attribution<\/b><\/h4>\n

Amazon Attribution, Amazon d\u0131\u015f\u0131nda (\u00f6rne\u011fin Google Ads, Instagram, e-posta kampanyalar\u0131) yap\u0131lan reklamlar\u0131n Amazon sat\u0131\u015flar\u0131na katk\u0131s\u0131n\u0131 \u00f6l\u00e7meye yarayan analiz arac\u0131d\u0131r. Hangi kanal\u0131n ne kadar trafik ve sat\u0131\u015f getirdi\u011fini g\u00f6sterir.\u00a0<\/span><\/p>\n

Buradaki <\/span>linkten<\/span><\/a> Amazon’un kendi sitesine eri\u015febilir, Amazon Marka Kayd\u0131n\u0131z\u0131 yapabilir ve s\u00fcre\u00e7 hakk\u0131nda daha fazla bilgi edinebilirsiniz.<\/span><\/p>\n

Amazon Avrupa ve Amerika’da sat\u0131\u015f yapma s\u00fcreci profesyonelce y\u00f6netilmesi gereken uzun soluklu bir s\u00fcre\u00e7tir. Ba\u015flang\u0131\u00e7ta yapaca\u011f\u0131n\u0131z bir hata sebebi ile Amazon hesab\u0131n\u0131z suspend olabilir, ba\u015fka sat\u0131c\u0131lar listenize girip \u00fcr\u00fcnlerinizi satabilir yahut sizin satman\u0131z\u0131 engelleyebilirler. Bu s\u00fcre\u00e7te sa\u011flam ad\u0131mlarla ilerlemek i\u00e7in E-com Group<\/a> olarak her zaman yan\u0131n\u0131zda oldu\u011fumuzu bildirmek isteriz.\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon Brand Registry, Amazon taraf\u0131ndan sunulan ve markan\u0131z\u0131 resmile\u015ftiren \u00f6zel bir programd\u0131r. Ayr\u0131ca, kay\u0131tl\u0131 olmayan markalara g\u00f6re size avantajlar sa\u011flar. Amazon\u2019un tan\u0131m\u0131 \u015fu \u015fekilde: \u201cAmazon Marka Kayd\u0131, Amazon ma\u011fazas\u0131nda sat\u0131\u015f yap\u0131p yapmad\u0131\u011f\u0131n\u0131za bak\u0131lmaks\u0131z\u0131n, fikri m\u00fclkiyetinizi (Intellectual Property) koruman\u0131za yard\u0131mc\u0131 olan \u00fccretsiz bir programd\u0131r.\u201d Program, \u00fcr\u00fcn listelemelerinin do\u011frulu\u011funu y\u00f6netmenize yard\u0131mc\u0131 olur. Ayr\u0131ca i\u015finizi b\u00fcy\u00fctmenize destek olur….<\/p>\n","protected":false},"author":4,"featured_media":3258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nAmazon Brand Registry Avantajlar\u0131 ve Faydalar\u0131 | E-Com Group | Amazon Dan\u0131\u015fmanl\u0131k - SPN - Amazon Dan\u0131\u015fmanl\u0131\u011f\u0131<\/title>\n<meta name=\"description\" content=\"Amazon Brand Registry\u2019nin avantajlar\u0131n\u0131 ke\u015ffedin. 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