{"id":2147,"date":"2025-04-11T10:17:08","date_gmt":"2025-04-11T07:17:08","guid":{"rendered":"https:\/\/e-comgroup.com\/?post_type=hizmet&#038;p=2147"},"modified":"2025-04-11T16:47:34","modified_gmt":"2025-04-11T13:47:34","slug":"amazon-marka-kaydi-ve-yonetimi","status":"publish","type":"hizmet","link":"https:\/\/e-comgroup.com\/tr\/hizmet\/amazon-marka-kaydi-ve-yonetimi\/","title":{"rendered":"Amazon Marka Kayd\u0131 ve Y\u00f6netimi"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:4rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Amazon\u2019un d\u00fcnyan\u0131n en geli\u015fmi\u015f platform olmas\u0131n\u0131 sa\u011flayan etmenlerden bir tanesi de mutlaka m\u00fc\u015fteri-sat\u0131c\u0131-profesyonel sat\u0131c\u0131lar aras\u0131ndaki dengeyi ve adaleti sa\u011flayabilmi\u015f olmas\u0131d\u0131r. Amazon \u00fczerinde d\u00fcnya genelinde 2 milyona yak\u0131n sat\u0131c\u0131 bulunmaktad\u0131r. Bu sat\u0131c\u0131lar\u0131n hemen hemen b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc bir yerden \u00fcr\u00fcnleri al\u0131p amazon \u00fczerinde sat\u0131\u015f yapmay\u0131 hedefleyen kesimi olu\u015fturmakla birlikte k\u00fc\u00e7\u00fck bir kesimi ise \u00fcretici veya marka sahibi sat\u0131c\u0131lardan olu\u015fmaktad\u0131r. Amazon burada, marka sahibi olan sat\u0131c\u0131 ile marka sahibi olmay\u0131p sadece bir yerden al\u0131p kendi hesab\u0131 \u00fczerinde satan sat\u0131c\u0131lar\u0131 ay\u0131rt etmek amac\u0131yla \u201cMarka Kayd\u0131 (Brand Registry)\u201d program\u0131n\u0131 ba\u015flatm\u0131\u015ft\u0131r.<\/p>\n<p>Marka Kayd\u0131 program\u0131 ile markan\u0131z\u0131 Amazon \u00fczerinde kaydederek hem markan\u0131z\u0131 ve markan\u0131za ait \u00fcr\u00fcnlerinizi korumu\u015f oluyor; hem de marka sahiplerine tan\u0131nan ayr\u0131cal\u0131klardan faydalanm\u0131\u015f olursunuz.<\/p>\n<p>Marka Kayd\u0131 olan sat\u0131c\u0131lar\u0131 di\u011ferlerinden ay\u0131ran temel farklar \u015f\u00f6yledir: A+ Content veya EBC (Enhanced Brand Content) Olu\u015fturabilme A+ i\u00e7erik, klasik d\u00fcz metinden ibaret \u00fcr\u00fcn a\u00e7\u0131klamas\u0131 k\u0131sm\u0131n\u0131 zenginle\u015ftiren bir \u00f6zelliktir. Bu \u00f6zellik ile \u00fcr\u00fcn a\u00e7\u0131klamas\u0131n\u0131n yan\u0131 s\u0131ra, belirli adette g\u00f6rsel, di\u011fer \u00fcr\u00fcnlerinizi ekleme gibi geli\u015fmi\u015f \u00f6zellikler ile sat\u0131\u015f oran\u0131n\u0131z\u0131 daha da art\u0131rmaya yard\u0131mc\u0131 olmaktad\u0131r. Markan\u0131za Y\u00f6nelik Reklam Haz\u0131rlama Amazon\u2019un t\u00fcm sat\u0131c\u0131lara verdi\u011fi reklam (PPC) nin yan\u0131 s\u0131ra marka sahipleri markalar\u0131n\u0131n logosunu, bir k\u00fc\u00e7\u00fck ba\u015fl\u0131k ve markaya ait 3 \u00fcr\u00fcn\u00fc reklam olarak g\u00f6sterebilece\u011fi ayr\u0131ca bir reklam modeli de sunmaktad\u0131r.Marka Sayfas\u0131 Olu\u015fturma Markan\u0131za ait Amazon\u2019un verdi\u011fi \u00f6zellikleri kullanarak geli\u015fmi\u015f bir sayfa olu\u015fturabilirsiniz, bu \u00f6zellik ile klasik bir web sitesi g\u00f6r\u00fcn\u00fcm\u00fcnde bir sayfa olu\u015fturman\u0131z ve sat\u0131\u015flar\u0131n\u0131z art\u0131rman\u0131z neredeyse ka\u00e7\u0131n\u0131lmaz. Geli\u015fmi\u015f Analiz \u00d6zelli\u011fi (Brand Analytics) Amazon, marka sahiplerine belki de di\u011ferlerinden en can al\u0131c\u0131 \u00f6zelli\u011fi yani daha fazla analiz yapabilece\u011finiz \u00f6l\u00e7\u00fcm ara\u00e7lar\u0131n\u0131 sunmaktad\u0131r.<\/p>\n<p>T\u00fcrkiye\u2019nin Amazon taraf\u0131ndan yetkilendirilen ilk dan\u0131\u015fmanl\u0131k firmas\u0131 olan e-com Group olarak biz, marka sahibi dan\u0131\u015fanlar\u0131m\u0131z\u0131n marka kayd\u0131n\u0131 ve korumas\u0131n\u0131 yaparak sat\u0131\u015flar\u0131n\u0131 maksimum seviyeye \u00e7ekiyoruz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":2359,"template":"","meta":{"_acf_changed":false},"class_list":["post-2147","hizmet","type-hizmet","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Marka Kayd\u0131 ve Y\u00f6netimi | E-Com Group | Amazon Dan\u0131\u015fmanl\u0131k - 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