The Amazon FBM (Fulfillment By Merchant) system is a sales model where brands list their products on Amazon and manage all logistics processes themselves after making a sale. It is one of the most commonly explored models by brands selling internationally on Amazon. In this model, all operations such as warehousing, packaging, shipping, and customer service are handled directly by the seller. Therefore, the FBM system is widely preferred by brands that trust their own logistics infrastructure.
What is Amazon FBM?
FBM is one of Amazon’s two main selling models. In this system, the seller stores the products in their own warehouse, ships them when orders are placed, and manages the entire process independently. Amazon simply acts as a marketplace. In the FBM model:
- Inventory management is entirely under the seller’s control.
- Packaging, shipping, and tracking of orders are the seller’s responsibility.
- Returns and customer service are also handled by the seller.
This system offers a more controlled sales experience, especially for businesses that already have a logistics infrastructure or for boutique producers.
How to Use Amazon FBM?
To use the Amazon FBM method, sellers need to follow a few essential steps:
- Create an individual or professional seller account via Amazon’s Seller Central platform.
- Add your products to Amazon by uploading titles, descriptions, images, and pricing. Be sure to select the FBM model while listing your products.
- Once you start receiving orders, prepare and package the product at your own facility and ship it directly to the customer. Amazon does not participate in the shipping process.
- After shipping the product, enter the shipping company and tracking number into the Amazon panel so that customers can track the order.
- The seller is responsible for handling returns, answering questions, and resolving potential issues. Ensuring customer satisfaction is critical to maintaining account health.
For companies selling products internationally, it is essential to manage this process efficiently and accurately. To do so, you can benefit from Amazon FBM consulting services offered by E-Com Group.
What are the Advantages of Using Amazon FBM?
Amazon FBM is becoming increasingly popular among Turkish sellers. For entrepreneurs doing e-commerce in Turkey, Amazon FBM offers significant opportunities in terms of flexibility and cost advantages. The benefits of the FBM model include:
- Lower costs compared to the FBA model, as there are no storage or Amazon logistics fees.
- Full control over logistics, packaging, and customer service processes.
- Ability to use your preferred shipping companies and optimize delivery times.
- Opportunity to provide a personalized experience with custom packaging, brochures, and thank-you notes.
- Complete control over storage space and inventory management.
To ensure these advantages are sustainable, a smooth operation is essential. At this point, professional consulting can be highly beneficial for your brand.
What Do FBM Consulting Services Include?
At E-Com Group, our Amazon FBM consulting service is designed to prepare you for this process and help you succeed. For brands looking to sell internationally, our FBM consulting includes the following services:
- Sector and Competitor Analysis
- Amazon Store Setup
- 360° Amazon Account Configuration
- International Logistics Services
- Amazon Brand Registry and Management
- Amazon Advertising Optimization
With our experienced and professional team, E-Com Group helps you sell on Amazon with lower costs and higher efficiency. Visit our website at https://e-comgroup.com/en/ to learn more about our FBM consulting services.
