Amazon Brand Registry is an official system developed to protect the products and intellectual property rights of brands selling on Amazon. This program not only safeguards brands from counterfeit sellers but also helps increase brand awareness. In today’s highly competitive e-commerce landscape, securing your brand on global marketplaces like Amazon is a critical step for sustainable sales success. At E-com Group, we support businesses throughout the entire Amazon Brand Registry process, ensuring every step is completed correctly, quickly, and seamlessly—helping brands establish a strong presence on Amazon.
What is Amazon Brand Registry and Why is it Important?
Amazon Brand Registry allows you to include your brand in Amazon’s own protection program. Through this registration, your products, images, logo, and content are officially secured under your name.
- Prevents counterfeit product sales
- Protects your brand image
- Gives you control over product listings
- Grants access to Amazon’s special marketing tools
- Increases customer trust
Note: Sellers without Brand Registry have limited rights in areas such as editing product pages, advertising, and content management. Therefore, Brand Registry is essential for long-term and reliable sales on Amazon.
How to Register a Brand on Amazon?
To register your brand with Amazon, your trademark must first be officially registered. In other words, you must hold a national or international trademark registration certificate. In Turkey, brand registration is carried out through the Turkish Patent and Trademark Office. The Amazon Brand Registry process includes the following steps:
- Your brand must have a valid and registered trademark number.
- Go to the Amazon Brand Registry page and start your application.
- Upload your trademark certificate, logo, product images, and brand owner details.
- Amazon sends a verification code to the trademark owner.
- Entering the code into the system completes the registration.
Amazon Brand Registry Application Process
During the application, Amazon carefully verifies that the brand truly belongs to you. The process begins as follows:
- Log in to the Amazon Brand Registry page.
- Sign in with your Amazon account.
- Enter the registered brand name, country of registration, and trademark number.
- Upload brand visuals, packaging photos, and logos.
- Add the contact details of the brand owner or authorized representative.
Amazon Brand Registry Approval Process
Once your application is submitted, Amazon sends a verification email to the brand owner. This email includes a unique code, which must be entered into the system to complete the approval process. Approval generally takes between 7 to 14 days. Once approved, your brand is officially included in the Amazon program, and you can start benefiting from all its advantages.
Importance and Requirements of Brand Ownership
Being a brand owner on Amazon not only protects your products but also gives you a significant competitive advantage.
- Increases brand credibility
- Attracts more customers
- Protects your pricing strategy
- Gives you exclusive control over your product pages
Benefits of Amazon Brand Registry
Amazon Brand Registry offers numerous advantages, including:
- Protection against counterfeit products
- Full control over product detail pages
- Enhanced content options (A+ Content)
- Access to brand analytics and sales reports
- Higher customer trust
If you want to protect your brand, prevent counterfeiting, and increase your sales while selling on Amazon, E-com Group provides professional support. To complete your Amazon Brand Registry process quickly, seamlessly, and without errors, get in touch with us at:
