One of the reasons Amazon has become the most advanced platform in the world is its ability to maintain balance and fairness between customers, sellers, and professional merchants. There are nearly two million sellers on Amazon worldwide. While the vast majority of these sellers aim to buy products from elsewhere and sell them on Amazon, a smaller portion consists of producers or brand-owning sellers. In this context, Amazon launched the Brand Registry program to distinguish between sellers who own a brand and those who simply resell products under their accounts.
By registering your brand through the Brand Registry program, you protect both your brand and your branded products on Amazon while also gaining access to exclusive features reserved for brand owners.
The main differences that separate Brand Registered sellers from others include the ability to create A+ Content or Enhanced Brand Content, which enriches the standard product description section beyond plain text by adding images and advanced content features that help increase sales. In addition to the standard PPC advertising available to all sellers, brand owners also have access to an additional ad format where they can showcase their logo, a custom headline, and three featured products. Amazon also allows brand owners to create a customized brand page using special tools, which closely resembles a traditional website and significantly supports increased sales. Another vital feature is Brand Analytics, which provides brand owners with more advanced measurement tools for deeper insights.
As E-com Group, the first consultancy firm in Turkey authorized by Amazon, we handle the brand registration and protection processes for our brand-owning clients, helping them maximize their sales performance.
