Amazon remains the most popular e-commerce platform worldwide, and sellers who have been active on the platform for years benefit from strong brand awareness and keywords that already have an established target audience. With such a widely used platform and major brands investing heavily to expand their market share, how can you find your place when you’re just starting? Is SEO alone enough for this? The short answer is: no.
The main reason Amazon has become so popular and widely embraced is its fair treatment of sellers. Amazon strictly follows its customer-first policies and aims to promote sellers who offer the highest customer satisfaction. It achieves this by analyzing customer behavior and performance metrics. As mentioned earlier, advertising lies at the core of standing out among major brands and products with large market shares. But here comes the key question: Will brands and companies with higher budgets always be able to push your products down by investing more in ads?
The answer to that question depends on how well you execute your Amazon Advertising Optimization strategy. With just one dollar, you may achieve impressive conversion rates, while spending hundreds of dollars could still fall short of your sales expectations.
As Turkey’s first Amazon-authorized consultancy firm, in our Amazon Advertising Optimization service, we professionally manage:
- Analysis of the correct keyword groups,
- Evaluation of appropriate ad placements,
- Optimization of ad positioning,
- Advertising cost analysis and optimization,
- Monitoring and reporting of ad performance, along with hundreds of detailed elements under each of these key areas.
